Takeaways from the 3rd Internet & Mobile Marketing Summit

I recently attended the 3rd Internet & Mobile Marketing Summit hosted by the Internet & Mobile Marketing Association of the Philippines (IMMAP) and I had some nice takeaways from the 2-day conference:

  • The Philippines is still a “traditional” marketing country
  • There are still no convincing metric and measurements presented to advertisers
  • Surprisingly, digital marketing is still a perceived as a risky proposition for a lot of companies
  • Customer engagement in the digital space is still done best with putting the customer’s needs ahead
  • Customer co-creation was found to be a good way of making brand advocates, as proven by case studies presented
  • Kent Wertime of OgilvyOne Asia Pacific put it best: “Serve, not Sell” when it comes to digital marketing.

I wrote a more in-depth blog post about the interactive marketing summit in my internet marketing blog, so take a look at it if you’re interested to know what happened (both good and bad) at the conference. 😀

Internet Marketing Course at AIM

A few hours ago, we had a mini press briefing for the upcoming “Winning Internet Marketing Strategies & Tactics” course at the Asian Institute of Management (AIM) slated on April 13-16, 2009.

Prof. Ricardo A. Lim, Associate Dean of the W. SyCip Graduate School of Business, presented AIM’s first offering of the Internet Marketing course tailored specifically for managers and business leaders who want to learn more about taking their marketing efforts on the Internet and understand how blogs, social networks, and e-mail marketing fit in their marketing efforts.

AIM is quite excited about this new course because it’s aligned with the institute’s direction to integrate new media and technologies to its management education curricula.The course mixes AIM’s case method with practical exercises, such as creating Pay Per Click campaigns with Google AdWords (course participants will be given Google AdWords vouchers) and evaluating the their company’s online reputation & identifying the gaps with their “offline” brand.

Along with Prof. Lim, Ill be teaching a couple of session of the Internet Marketing course. Anton Diaz ofOur Awesome Planet, Jayvee Fernandez ofA Bugged Life, andAIM Professor Richard Cruz complete the roster of trainers. The topics that we will cover include:

  • Marketing & the Internet
  • Generating Traffic: Internet Advertising & Search Engine Marketing
  • Creating the Mindset: Manage Your Companys Brand and Reputation Online
  • Building Relationships: Turn Website Visitors into Your Customers
  • Web 2.0 & Social Media: The Power & Wisdom of the Crowd
  • Blogging & Blog Marketing: Conversations that can lead to Conversions
  • Evaluating Your Internet Marketing Campaigns with Web Analytics

For more information, visit the course website at http://www.MasterInternetMarketing.net.

UPDATE:

Online media coverage:

Winning Internet Marketing Strategies & Tactics

Winning Internet Marketing Strategies and Tactics

TheAsian Institute of ManagementExecutive Education for Lifelong Learning Center (EXCELL) is offering a new program for executives and business leaders entitled Winning Internet Marketing Strategies & Tactics.

Winning Internet Marketing Strategies & Tacticsis a three and a half-day course designed to demystify Internet Marketing for executives and top management– it will give participants a practical understanding of how websites, blogs, and social networks are changing the old rules of marketing. The first offering of the intensive course will be on April 13-16, 2009and the program fee is PhP 30,000.

The course is really intended for top management, business decision-makers, and corporate types who want to know more about Internet Marketing from a strategic point of view, and be able to suggest Internet Marekting programs to their marketing folks. It also is anchored on AIM’s rigorous methodology of case discussions and structured learning exercises.

I’m part of the instructors of this Internet Marketing course, along with notable bloggers and Internet Marketing consultants Anton Diaz of Our Awesome Planet, and Jayvee Fernandez of A Bugged Life. AIM Professor Dr. Ricardo Lim rounds out the course’s instructors. The topics that we will be covering include:

  • Marketing & the Internet
  • Generating Traffic: Internet Advertising & Search Engine Marketing
  • Creating the Mindset: Manage Your Company’s Brand and Reputation Online
  • Building Relationships: Turn Website Visitors into Your Customers
  • Web 2.0 & Social Media: The Power & Wisdom of the Crowd
  • Blogging & Blog Marketing: Conversations that can lead to Conversions
  • Evaluating Your Internet Marketing Campaigns with Web Analytics

If your company is looking for an intensive course on how Internet Marketing can help boost sales, build brands, and reach out to customers, Winning Internet Marketing Strategies & Tactics is definitely worth a look.

For more information, visit http://www.MasterInternetMarketing.net or contact Apple Ani or Yola Genuino of AIM EXCELL at 8932050/8924011 loc. 228.

Check out these posts on Winning Internet Marketing Strategies & Tactics:

Corporate Blogging & Online Reputation Management Seminar

corporate blogging & online reputation management

Thanks to the very good reception to the Corporate Blogging seminar I organized last March 7, 2008, I have been encouraged to do a follow-up to my project for one of my classes in the Asian Institute of Management (AIM).

The last event, “Corporate Communications 2.0: Corporate Blogging” was able to raise PhP 19,500 and all proceeds went to the GILAS Project of the Ayala Foundation. I have been informed that this amount will be used to provide internet connection for one year to a public school in the rural areas. I’d like to take this opportunity to thank those who supported the past seminar.

The upcoming seminar is entitled “Corporate Blogging & Online Reputation Management Seminar,” a series of talks from industry experts that focuses on blogging and improving a company’s online presence.

To give everyone an idea, the Corporate Blogging & Online Reputation Management Seminar is primarily intended for:

  1. Business executives who recognize the promise of blogs for viral marketing and public relations
  2. Managers who want to improve their organization’s online presence and findability on the web
  3. Professionals who are interested to learn how blogging and search engine optimization works

The seminar will be on April 11, 2008 at the SGV Conference Rooms at the Asian Institute of Management, Makati City. The seminar fee is PhP 500.00. (All proceeds of the event will still go to the GILAS Project of the Ayala Foundation.) Interested parties may pre-register online at http://cborm.eventbrite.com or email me at regnard@raquedan.com for more information.Agenda:

  1. 8:30am: Registration
  2. 9:00am: Corporate Blogging: What, Who, When, Why and How – Jayvee Fernandez of the BlogBank
  3. 10:00am: Corporate Blogging in Practice – Andrian Lee of AsiaPay
  4. 11:00am: Open Forum on Corporate Blogging
  5. 12:00pm: Lunch Break
  6. 1:00pm: Online Reputation Management Primer – Dustin Andaya of Island Rose
  7. 2:00pm: Basic Search Engine Optimization in Action – Hans Koch of Syndeo Media
  8. 3:00pm: Open Forum on Online Reputation Management

This event is also supported by Digital Filipino.

I would again appreciate it if you would help spread the word to your friends and colleagues who would greatly benefit from this event or who would be very interested in attending. 🙂

Thank you very much! 😀

Book Review: Search Engine Visibility, 2nd Edition

Search Engine Visibility

Shari Thurow’s Search Engine Visibility is a very good foundation reference for web professionals. I read the book and after reaching the midpoint, I realized the book could actually be a very good source material for training people who are in the IT or marketing industry to learn about search engines and basic search engine optimization.

Thurow’s approach is very methodical and deliberate– She first creates a framework for understanding search engines and tackles each component is a very thorough manner. If you ask me, the book strives to make the reader more educated on information architecture, web usability, web copy and general search engine strategies. This edition is also more relevant with content pertaining to Web 2.0 fixtures: blogs, podcasts, online videos and Adobe’s PDF format.

Another thing, the book is good explaining common SEO terms that would scare away the newbie internet marketer. SERPs, CPC and click thrus’s are just some of the SEO terms folks take fro granted, but are explained here well.

If you are looking for a hard-core SEO book that will instantly land you the top spot in Google or Yahoo!, this book may not be appropriate for you. The book spends a great deal in making the site work for people first, search engines second. That’s the thesis of the book– people-friendly sites are naturally search engine-friendly.