Friendster Revamps: Now What?

Friendster just launched a new look and feel that makes it look more like a site that belongs to the new decade. But is it enough?

Friendster’s steady decline decline and getting leapfrogged by competitors MySpace and Facebook are well-documented and this latest move can be seen as a way to increase its value since there are talks that Friendster is about to be acquired by an Asian firm.

Now, what about the redesign?

The new design sports a 3-column template, changed from a 2-column design. From my perspective, this decision was sparked by better advertisement placement. The new design is able to place a large rectangle ad in a more prominent position in the right-side column. This change seems to be a nod to Facebook’s 3-column layout.

Another thing worth noting is the addition of the “Activity Stream,” or the list of updates presented in reverse chronological order. This feature is quite common in major social networking sites (Facebook, LinkedIn, etc.) but it feels more like the one in Multiply.

Visiting the other sections of the site, there’s little departure from the original design as the photos, friends, and profile areas looks very much alike the old design. The addition  of an expanded games section may be hint to where Friendster is going.

As the grand-daddy of social networking sites, Friendster is trying to play catch up with Facebook in terms of the look & feel and features. But given Friendster’s prominence is South East Asia, it remains to be seen how the folks from the Philippines, Indonesia, Singapore, and Malaysia would react to the redesign.