Joel Postman’s SocialCorp: Social Media Goes Corporate may be lightweight in terms of pages (it’s under 200 pages), but the contents pack lots of good content for companies trying to get on the Social Media wave.
As the title suggests, the book is targeted to corporations who would like to put a Web 2.0 spin to corporate communications. The tone of the book is not technical– as a matter of fact, there is no code anywhere in the book. This makes it accessible to managers and executives that know something about the internet and marketing. One theme the book touches on is “Going for it,” that is, allaying some of the fears most corporations about social media (e.g. lack of control, unauthorized information, chaos, etc.).
There are easy to read case studies of how companies implemented social media to their advantage. †From corporate blogging, Twitter, and social media ethics, Joel Postman showcases the wide array of online tools in a practical and concise manner. †Also, the book touches on the fudgiest part of social media: measurement.
If you’re looking for a play-by-play guide for†implementing†Social Media-powered corporate communications, this book may disappoint. Postman gives a pointers approach to showing the way to the promised land of SocialCorp and chooses his words carefully to to avoid confusion. But if you ask me, SocialCorp: Social Media Goes Corporate is a great starting point to begin the Social Media journey for companies.