I recently attended the 3rd Internet & Mobile Marketing Summit hosted by the Internet & Mobile Marketing Association of the Philippines (IMMAP) and I had some nice takeaways from the 2-day conference:
- The Philippines is still a “traditional” marketing country
- There are still no convincing metric and measurements presented to advertisers
- Surprisingly, digital marketing is still a perceived as a risky proposition for a lot of companies
- Customer engagement in the digital space is still done best with putting the customer’s needs ahead
- Customer co-creation was found to be a good way of making brand advocates, as proven by case studies presented
- Kent Wertime of OgilvyOne Asia Pacific put it best: “Serve, not Sell” when it comes to digital marketing.
I wrote a more in-depth blog post about the interactive marketing summit in my internet marketing blog, so take a look at it if you’re interested to know what happened (both good and bad) at the conference. 😀