How NOT to Run an Online Store

I’ve been on the look-out for a nice wireless presenter for the last few weeks since I’m having several talks and classes in the coming month. I shopped online for my brand of choice (a Logitech Cordless Presenter), and I looked at several options online.

My search for the wireless presenter brought me to known sites like eBay, Amazon, and even Alibaba.com. I would have finished my quest for the wireless presenter earlier had a) the shipping costs were not more than the item cost, and b) the online retailers were shipping to the Philippines. (Argh!)

After weighing the relevant costs and my urgency to get the item, I decided to buy from a local retailer. So I looked at a few online stores and found that PC Express, one of the big PC retailers in the Philippines, carried the Logitech Cordless Presenter. I was quite happy when I saw that they had a stock of the presenter in their online store, so I proceeded to put it in my online shopping cart.

However, my fortunes took a bad turn after I clicked the “Add to Cart” button:

usability-fail

WTH?!? This is the reason my eCommerce hasn’t hit mainstream in the Philippines– the retailers themselves can’t get it right. 😡