Spoke at the 14th Graphic Expo

I was invited to give a couple of talks in behalf of the Philippine Web Designers Organization (PWDO) at the 14th Graphic Expo in Pasay City. The talks I gave centered on two aspects of what I’m very much interested in: Web Standards and Freelancing for the Web. Those two speaking slots were held on two different days, but the weather was just bad (like storm-like bad).

For the Web Standards talk, the audience was primarily non-web designers, but potential clients of web designers. (I initially thought I would be educating designers, but it was OK.)I had to adjust the talk to focus more on the benefits of looking for designers or companies that used Web Standards. I pointed out things like the ease of maintenance, the potential cost-savings on hosting & bandwidth, and the workflow benefits. If Web Standards were a product, I was like a salesman for it. 😛

On the next talk, I gave a talk about working freelance and doing web projects. It was less technical, but equally interesting. Personally, the talk was easy to prepare for because most of the content and stories were from my own personal experiences (Like working with web design clients from hell :P). It also helped that I shared some “serious” business-related stuff I learned from my MBA studies, but I think what resonated was the true-to-life stories of freelancing.

After the talks, I realized that the Graphic Expo is a good venue for PWDO to promote itself and its mission. Since the Graphic Expo is one of the biggest trade shows in the Philippines on print & digital graphics, I seriously believe that this year’s event won’t be the last PWDO will be participating in.

On a side note, thanks to Jonel Uy for the post on the Graphic Expo launch.