Last April 15, 2009, the Winning Internet Marketing Strategies & Tactics course at the Asian Institute of Management had a Bloggers’ Round Table Discussion to help managers and media strategists understand the blogging phenomenon and Philippine bloggers.
We invited several bloggers to share their insights and I was very delighted that the following bloggers heeded the call:
The discussions centered bloggers sharing their thoughts on the blogging community and the business folks asking queries about working with bloggers on promotions, events, and marketing activities.
We had a very rich discourse and some of the points that emerged were:
- Bloggers are diverse: We come in all shapes & sizes, and different backgrounds, interests & motivations
- Despite the diversity, bloggers have one big thing in common: passion
- Bloggers follow a personal code of ethics (e.g. advertising, blogger events, etc.)
- For most bloggers, online reputation matters
- When working with bloggers, authenticity of the advocacy & commitment of the company/proponent is important (i.e. “one shot advocacy events,” hard sell to bloggers)
- Money is generally looked down upon as a reward/incentive
- When working with bloggers, companies should strive to make an impression and make sure the blogger has a story to tell after the event
The round table was a success that future offerings of the course will feature a similar discussion.
Thanks to all the bloggers who shared their time and insights during the Blogger Round Table Discussion.
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Here are some some of the posts on the event:
Some photos:
