I’m live blogging here at the Corporate Blogging & Online Reputation Management Seminar, the follow-up event to the Corporate Communications 2.0: Corporate Blogging Seminar I held last March 7, 2008.

The BlogBank’s Jayvee Fernandez just finished his talk on “Corporations & Blogs,” which he detailed on how companies can use blogs to launch a successful viral marketing campaign. He cited the campaigns from the Trinoma Blogger Food Tour event, Delifrance Spiked Coffee, the Toblerone National Thank You Day and the Nokia Soul of the Night. I just realized that there are more and more events that are “getting it” when it comes to blogger outreach and campaigns. And that’s good.

AsiaPay General Manager Andrian Lee is now speaking and sharing the “Web 2.0 Case for Corporate Blogging.” He’s showing his company’s eBiz is eAsy blog to the audience, which is composed of a diverse group of people. There are SEO folks, managers, marketing and advertising people trying to know more about this blogging and Web 2.0 phenomenon.

The Q & A portion was very interesting. I joined the fray with Jayvee and Andrian in answering questions pertaining to blogging and the web. I even got share my movie & DVD review blog– Screensucked– and it went pretty well. The questions ranged from hypothetical (“What attributes should a blogger have?”) to practical (“How much are the blogger ad rates these days?”).

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The afternoon session started promptly at 1:00pm with Island Rose.Net‘s Dustin Andaya giving an overview of “Online Reputation Management” to the audience. He shared how Island Rose is being proactive in handling its online reputation and matches their services with good customer relations. He also recounted how an angry wife was sent flowers because she thought her husband sent flowers using Island Rose to a different person upon inspecting his credit card bill. (The bouquet eventually was a surprise gift from the husband to the wife).

Hans Koch of Syndeo Media rounded out the talks with his basic play book for Search Engine Optimization. He also took a different route in showing his presentation– he used Google Docs to show his “Search Engine Optimization in Action” presentation. His talk, while brief, was very insightful in terms of having an SEO strategy for your website.

The Q&A portion of the Online Reputation Management track was more of a “how to” session. Dustin and Hans were showing a lot of online samples of sites, as well as showing Google search results to prove their points. On one question regarding the justification of SEO, Hans said the best way to convince your boss to invest in SEO is to open Google, type a keyword related to your company and show that your company is nowhere in the top ten search results.

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In my opinion, the event was a success– it was able to raise PhP17,000 for the GILAS project of the Ayala foundation. If the same cost structure prevails, this amount would be enough to fund another public school’s internet connection for one year. Inquirer.Net already has an article on the event.

Thanks to AIM, Ayala Foundation, Digital Filipino, Publicus Ltd, Jayvee, Andrian, Dustin, Hans and all the attendees for making the Corporate Blogging & Online Reputation Management Seminar possible. Thanks as well to Annalyn Jusay and Erwin Oliva for doing write-ups in the Manila Bulletin and Inquirer.net.