Adobe Flash: Web 2.0′s Pariah?

Flash

Flickr, Digg, Del.icio.us, Bloglines, MySpace, Wikipedia, Technorati and YouTube.

That list probably accounts for a good deal of all the traffic going on as I write this but only one of them uses Adobe Flash.

Is Web 2.0 Flash averse?

It may be so, but why the Flash-phobia?

I was spurred by James Ward‘s post on the Fear of Flash. His observations on the misconceptions are spot on. Here’s a sample:

Indisputably, the power of Flash has been abused. Pop-ups, pop-overs, skip intros and annoying ads run rampant across our screens. I’ve heard it said that one should never judge a religion by its abuse. The same adage applies to technology.

I’ve posted my observations before when I compared Flash to AJAX and I did note how some sites left a bad taste in the public’s mouth.

Adobe responded to the Web 2.0 phenomenon by coming up with Apollo and the Flex-AJAX Bridge. Still, Flash adoption on Web2.0 sites remain low. Here are the factors I’m seeing:

  • People realized Flash was overkill when it comes to coming up with personal sites
  • Javascript took to a whole new level with AJAX
  • Web Standards came about
  • From a user experience standpoint, people have come to a certain expectation of how to interact with the web, therefore were turned off by websites with unconventional navigation and intereaction

That list can go on further, but I think main point is Flash been set aside because there are tools to get the job done. Perhaps we will se Flex getting more attention, but I think we need to see a killer Flex/Flash app first.

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The Author

Regnard Raquedan

Regnard Raquedan: I'm a web & usability consultant from the Philippines. I help companies build their websites, make their sites easy to use, and ensure they reach their intended audience online via internet marketing.